Meet the person behind Apna Dhan Preeti Zende
At Apna Dhan, we recognize the importance of financial planning tailored to your needs. We provide fee-only financial planning services, which means we do not distribute any financial products to eliminate potential conflicts of interest. Our commitment is solely to your goals, and our earnings come exclusively from the fees we charge our clients.
we offer commission-free, fiduciary and transparent financial advice that empowers clients to achieve lasting financial independence and they can take informed financial decisions.
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Tailored financial solutions designed
for your success
Comprehensive Financial Planning
Complete 360-degree financial roadmap covering all aspects of your financial life - from goal setting to retirement planning, insurance to investments.
A Proven 4-Step Process To Financial Success
Discovery
1Understanding your goals, current situation, and risk tolerance through detailed consultation.
Planning
2Creating a personalized financial plan with specific strategies and recommendations.
Hand holding
3In your 1 year subscription, I provide hands-on expert guidance to empower you to finance yourself.
Monitoring
4Half Yearly reviews and adjustments to keep your plan on track with changing goals.
Feel More Secure About Your Finances With Our Plan
Standard
Essential financial planning to bring clarity to cash flows, protection, and goal-aligned investing.
Primary Focus
- For assets under ₹1 Cr
- Basic Financial Planning & Goal Setting
Core Services
- Risk Profiling
- Goal-based investments
- Insurance planning
- Basic portfolio analysis.
Investment Portfolio
- Mutual funds and all basic financial investments products.
Expert Access
- Access to a dedicated financial advisor via email and scheduled calls.
Reporting & Review
- Annual portfolio review and financial health check-up.
Premium
Comprehensive financial management with advanced portfolio oversight and tax optimisation.
Primary Focus
- For assets up to ₹5 Cr
- Comprehensive Financial Planning & Growth Management
Core Services
- Risk Profiling
- Goal-based financial Planning
- Advanced portfolio management
- Tax planning
- Risk management, and insurance review.
Investment Portfolio
- Mutual funds, Precious Metals and fixed-income products
Expert Access
- Assigned a dedicated financial advisor with priority support via phone/email.
Reporting & Review
- Semi-annual detailed portfolio and financial health check-up.
HNI
Bespoke wealth management with global diversification and a dedicated multidisciplinary team.
Primary Focus
- For assets above ₹5 Cr
- Bespoke Wealth Management & Personalised Goal Planning
Core Services
- All Core Services from Premium plan
- Global asset allocation
- Tax optimization, and estate planning.
Investment Portfolio
- All investment plans from premium plan, bonds, real estate advisory.
- Bonds & real estate advisory
Expert Access
- Exclusive access to a trusted network of professionals, including a tax advisor and legal consultant, to support informed and compliant financial decision-making.
Reporting & Review
- Quarterly in-depth performance reviews, Regular Market Insights
What Our Clients Say?
rajashree pai
I’ve been very impressed with financial advisor Preeti. Her deep financial expertise, transparent and client-focused approach really helped a lot. She listens carefully, understands my long-term goals, and create strategies tailored just for me. With her guidance, I feel confident with my financial decisions. I highly recommend to anyone seeking a trustworthy, professional, and insightful financial advisor. Thank you once again!
shabir ahmad
Recently I have start working with Preeti Jii and I am extremely satisfied with her guidance.She had created a customized investment portfolio that aligns with my goals and risk tolerance.Her communication is clear, and she is always available to answer questions.She is incredibly down-to-earth and approachable. She is always easy to reach.Her expertise and friendly demeanor make her a standout advisor.
Subhadip ghosh
My experience with Preeti mam was very good. She understood my situation very carefully and helped end to end. She is very approachable..all the smallest aspects were also heard with patience and designed the plan accordingly. Highly recommended.
Ashok Reddy
Preeti, your thoughtful and personalized approach to financial planning has been incredibly valuable to us. You not only helped us identify key gaps in our budgeting but also guided us with clarity on long-term goals like retirement planning, child education, and future investments. Your ability to balance practical advice with a deep understanding of our needs gives us confidence and peace of mind as we plan ahead. We’re truly grateful for your expertise and dedication.
rajashree pai
I’ve been very impressed with financial advisor Preeti. Her deep financial expertise, transparent and client-focused approach really helped a lot. She listens carefully, understands my long-term goals, and create strategies tailored just for me. With her guidance, I feel confident with my financial decisions. I highly recommend to anyone seeking a trustworthy, professional, and insightful financial advisor. Thank you once again!
shabir ahmad
Recently I have start working with Preeti Jii and I am extremely satisfied with her guidance.She had created a customized investment portfolio that aligns with my goals and risk tolerance.Her communication is clear, and she is always available to answer questions.She is incredibly down-to-earth and approachable. She is always easy to reach.Her expertise and friendly demeanor make her a standout advisor.
Subhadip ghosh
My experience with Preeti mam was very good. She understood my situation very carefully and helped end to end. She is very approachable..all the smallest aspects were also heard with patience and designed the plan accordingly. Highly recommended.
Ashok Reddy
Preeti, your thoughtful and personalized approach to financial planning has been incredibly valuable to us. You not only helped us identify key gaps in our budgeting but also guided us with clarity on long-term goals like retirement planning, child education, and future investments. Your ability to balance practical advice with a deep understanding of our needs gives us confidence and peace of mind as we plan ahead. We’re truly grateful for your expertise and dedication.
Rahhul Saini
After checking and reviewing the service of many financial advisors, As a NRI, I finalised to take service of Apna dhan financial services which is own by Preeti. She provided and tailored my financial goals and related investment strategies of mid and long term goals. Additionally, she provided the solution for insurance cover for my family. I appreciate her personalised approach and immediate response with effective solution that helps me in making financial decisions.
Arijit Sarkar
I recently had the pleasure of working with Preeti (Apana Dhan Financial Services) to plan my financial goals, and I couldn not be happier with the experience. My financial planner was incredibly approachable and made the entire process feel easy and stress-free. She was transparent in her approach, taking the time to explain every detail and ensuring I was comfortable with all the decisions we made. Her guidance and expertise have been invaluable, and I now feel much more confident about my financial future. I highly recommend Apana Dhan Financial Services to anyone looking for professional and trustworthy financial advice.
Sachin Ghadge
I wanted to take a moment to thank you for the excellent financial planning support you have provided. Your investment suggestions have been insightful and well-aligned with my goals. I truly appreciate the clarity and depth of your recommendations. You and Your teams availability and prompt assistance in addressing my questions and concerns have been remarkable. It is reassuring to know I can always count on you for guidance and support. Thank you once again for your outstanding service and commitment.
Nisha Dethe
I highly recommend Preeti as financial advisor to anyone seeking a knowledgeable and dedicated financial planner. Working with Preeti has been a positive experience overall.Her attention to detail and genuine interest in my financial well being have given me confidence in my financial plan. She explains complex concepts in clear and understandable manner :) her responsiveness to emails whatsapp pings and phone calls is prompt and she is always available for all queries:)
Rahhul Saini
After checking and reviewing the service of many financial advisors, As a NRI, I finalised to take service of Apna dhan financial services which is own by Preeti. She provided and tailored my financial goals and related investment strategies of mid and long term goals. Additionally, she provided the solution for insurance cover for my family. I appreciate her personalised approach and immediate response with effective solution that helps me in making financial decisions.
Arijit Sarkar
I recently had the pleasure of working with Preeti (Apana Dhan Financial Services) to plan my financial goals, and I couldn not be happier with the experience. My financial planner was incredibly approachable and made the entire process feel easy and stress-free. She was transparent in her approach, taking the time to explain every detail and ensuring I was comfortable with all the decisions we made. Her guidance and expertise have been invaluable, and I now feel much more confident about my financial future. I highly recommend Apana Dhan Financial Services to anyone looking for professional and trustworthy financial advice.
Sachin Ghadge
I wanted to take a moment to thank you for the excellent financial planning support you have provided. Your investment suggestions have been insightful and well-aligned with my goals. I truly appreciate the clarity and depth of your recommendations. You and Your teams availability and prompt assistance in addressing my questions and concerns have been remarkable. It is reassuring to know I can always count on you for guidance and support. Thank you once again for your outstanding service and commitment.
Nisha Dethe
I highly recommend Preeti as financial advisor to anyone seeking a knowledgeable and dedicated financial planner. Working with Preeti has been a positive experience overall.Her attention to detail and genuine interest in my financial well being have given me confidence in my financial plan. She explains complex concepts in clear and understandable manner :) her responsiveness to emails whatsapp pings and phone calls is prompt and she is always available for all queries:)



