Preeti Zende
linkdinicon
SEBI Registered Investment Advisor
15+ years in financial services
A Prominent Financial Writer & TV Expert
Specialized in family financial planning
About Us

Meet the person behind Apana Dhan

At Apana Dhan, we recognize the importance of financial planning tailored to your needs. We provide fee-only financial planning services, which means we do not distribute any financial products to eliminate potential conflicts of interest. Our commitment is solely to your goals, and our earnings come exclusively from the fees we charge our clients.

we offer commission-free, fiduciary and transparent financial advice that empowers clients to achieve lasting financial independence and they can take informed financial decisions.

Families Served - Trusted by 500+ families to secure and grow their wealth
SEBI Complaints - Zero SEBI complaints, ensuring compliance and client confidence
Goal Achievement - 98% of goal-based clients have successfully achieved their financial milestones
Client retention - Sustained client loyalty and high retention
Referral Rate - High client advocacy rate and referral-driven business growth

Featured In

Mint Logo
MoneyControl Logo
NDTV Logo
Outlook Money Logo
MintGenie Logo
Mint Logo
MoneyControl Logo
NDTV Logo
Outlook Money Logo
MintGenie Logo

Tailored financial solutions designed
for your success

Comprehensive Financial Planning
icon

Comprehensive Financial Planning

Complete 360-degree financial roadmap covering all aspects of your financial life - from goal setting to retirement planning, insurance to investments.

Financial health assessment
Goal-based investment strategy
Insurance optimization
Tax planning
How We Work Together

A Proven 4-Step Process To Financial Success

Icon

Discovery

1

Understanding your goals, current situation, and risk tolerance through detailed consultation.

Icon

Planning

2

Creating a personalized financial plan with specific strategies and recommendations.

Icon

Hand holding

3

In your 1 year subscription, I provide hands-on expert guidance to empower you to finance yourself.

Icon

Monitoring

4

Half Yearly reviews and adjustments to keep your plan on track with changing goals.

Testimonials

What Our Clients Say?

A

Ateit Sachdev

I'm really grateful to Team Apna Dhan. I started my mutual fund investment journey with them and it was a very pleasant experience. My financial planner was incredibly responsible and...

N

Neha Ghatkar

Highly recommend them as I have taken service for 2+ years, amazing guidance for long term wealth planning. Very professional service by the team...

V

Vivek Kalra

This is the best experience I've had so far. They took care of every small detail and provided excellent customer service with a very professional framework and clarity...

A

Aastha Mathur

I was impressed by Team Apna Dhan. They have this natural ability of making the clients comfortable while building understanding of complex investment scenarios...

A

Ateit Sachdev

I'm really grateful to Team Apna Dhan. I started my mutual fund investment journey with them and it was a very pleasant experience. My financial planner was incredibly responsible and...

N

Neha Ghatkar

Highly recommend them as I have taken service for 2+ years, amazing guidance for long term wealth planning. Very professional service by the team...

V

Vivek Kalra

This is the best experience I've had so far. They took care of every small detail and provided excellent customer service with a very professional framework and clarity...

A

Aastha Mathur

I was impressed by Team Apna Dhan. They have this natural ability of making the clients comfortable while building understanding of complex investment scenarios...

A

Arpit Dhanparam

I had heard from a lot of financial advisors but past 3 years one trusted and much awaited advice... That is from team Apna Dhan. Topics from wealth...

D

Dinesh Bhadani

Great stuff and is outstanding, knowledgeable and organized financial advisory. I am very happy with their services and will continue to work with them...

S

Srishti Mittal

Managing money professionally from all aspects. There are lot of good reviews and I feel like they care of their clients very much and feel honored...

R

Rajesh Kumar

Trustworthy and professional team at Apna Dhan. Their strategic financial planning has helped me build a strong foundation for my retirement and family's security.

A

Arpit Dhanparam

I had heard from a lot of financial advisors but past 3 years one trusted and much awaited advice... That is from team Apna Dhan. Topics from wealth...

D

Dinesh Bhadani

Great stuff and is outstanding, knowledgeable and organized financial advisory. I am very happy with their services and will continue to work with them...

S

Srishti Mittal

Managing money professionally from all aspects. There are lot of good reviews and I feel like they care of their clients very much and feel honored...

R

Rajesh Kumar

Trustworthy and professional team at Apna Dhan. Their strategic financial planning has helped me build a strong foundation for my retirement and family's security.

Customer service representative

Contact Us

Take the First Step Toward
Financial Clarity